Good Judy loves product reviews! Good, not so good, or indifferent, product reviews are a great way for us to gauge the quality, relativity, and demand of our products.
For consumers, product reviews are a great way to get information about products and the way they work. Basically, most reviews are the result of answering a single question: does the product do what it’s supposed to. Yet, when it comes to bath and body products, reviews can be more challenging. Why? For a few reasons, actually. But the number one reason may be skin chemistry.
Skin chemistry is the result of multiple factors: genetics, soaps, lotions, detergents, environment, diet, and health…to name a few. Everybody’s skin chemistry is different, and skin chemistry changes. As we say, our products are complete, but there’s always one thing missing…your skin. That’s one thing to keep in mind when reading or writing reviews, or basing your decision to purchase/try a product solely on someone else’s review.
Remember, there is no right or wrong way to write a product review, just more effective and less effective. Write from the heart and speak your truth. Write objectively (an important point) and informatively. The more detailed the better, but short and sweet can be just as effective as long as basic important points are touched on.
What are the important points? Depends on the product, but touching on product use (smell, if it works, how long it lasts) are the basics. With perfumes, you can touch on the basics of how it smells in the bottle, upon first application, after dry down, and length of wear. Other points to touch upon can be packaging and presentation, how the product makes you feel, emotions, comparisons, etc.
Good Judy favors quality over quantity, but when it comes to reviews, quantity matters. There is a huge difference between a few reviews and a few hundred reviews. When searching out reviews, take the number of reviews into consideration. A low number doesn’t necessarily mean only a few people have tried it. It may simply mean only a few people have reviewed it. Also, when there are only a few reviews, ask yourself this question: are there enough reviews to warrant not purchasing or purchasing the product? A few bad/good reviews does not a bad/good product make.
Another factor to take into consideration is who wrote the review(s). Are they being objective? As a whole, are their reviews mostly negative or positive? Are they giving the product a fair shake, enough time, enough individual attention? Have they used the product more than once (remember, skin chemistry changes)?
When it comes down to it, good, not so good, or indifferent, reviews are guidelines based on another persons experiences. For Good Judy, they are a welcomed necessity, and are important and influential in maintaining high standards and quality products. For the consumer, they are a guide for making informed decisions…just make sure they do not supersede your own experience with the products.
You may read, write, and discuss reviews at the Good Judy forum (DailySlather.com) and feel free to contact us at info @ goodjudy . com (no spaces) should you have any questions!
Love and light.
-Sigg
